How to Buy Her the "Right" Engagement Ring

Rare and fascinating, mysterious and magical, diamonds have amazed us, inspired us, and ignited our romantic passion since the dawn of time. No other gem is as universally revered as this beautiful, sparkling, precious token of love. Not only are diamonds the ultimate symbol of love and romance, but they also happen to be the hardest known substance on earth. It's no wonder that a gem with such strength, endurance and lasting appeal is the stone of choice for the vast majority of couples getting married today.

However, if you're like most men, you probably don't know a whole lot about diamonds. So how do you select the right one for your fiancée–to–be? After all, buying an engagement ring is one of the most important, emotion–filled purchases you will ever make, and you want to make sure she'll be as thrilled with it as you are. Here are some tips that will help you "pop the question" with confidence:

• Know the Four Cs – Cut, clarity, carat and color are the main factors that determine the quality of a diamond and thus, its price. It's critical to educate yourself in each of these areas before you start shopping.
• Know her style – pay attention when she admires someone else's engagement ring or a ring in an advertisement; ask her friends and family what she likes. Look in her jewelry box; notice the style of jewelry she already wears. Also note the kind of metal she prefers (yellow gold, white gold, platinum). Go shopping with her at the mall and browse by a few jewelry stores; you'll get to see first–hand what really catches her eye.
• Find her ring size – Just imagine – you pop the question, she happily accepts, she starts to put the ring on – and it doesn't fit. What a letdown. You want that magic moment to be perfect. So either get a ring from her jewelry box and bring it with you, or make an impression of her ring in soap or clay, or trace the inside of her ring on a piece of paper, or even put her ring on your own finger as far as it will go and mark that spot with a pen. A jeweler can get an accurate measurement through any of these strategies. And of course, you can always ask one of her best friends or relatives for her ring size – just be sure you choose someone who can keep a secret.
• Have a budget in mind, but be flexible – Diamonds are available in a range of prices, so you're certain to find one that suits your taste and budget. Once you understand the Four Cs, you'll be able to find a stone that represents the best value, based on the combination of color, cut, clarity and carat weight you desire. But don't automatically pass up the "perfect" ring just because it's more than you planned to spend. Remember that this is an investment that will last a lifetime – and it won't depreciate in value. Besides, most jewelers accept credit cards or offer financing that allows you to pay for the jewelry in installments. As for how much you should actually spend, consider the commonly accepted guideline of two month's salary. However, this is only a directional tool to help you establish a budget.